Product Designer
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Buddy

Buddy 

UI / UX Design

To maximize the showcase experience in the Samsung Design Studio during the 2018 Pyeongchang Winter Olympics, a flagship device with special software application was available for visitors to guide them in their journey and interact with the showcase space. Our team was able to enhance the visitors’ experience with on/offline functionalities of the application.


 

Objective

The app provided a detailed and interactive guide for the users’ journey in the design studio. As our team designed and developed different hardware and digital components in the design studio, we created visual guides and selected essential functions in the app to be developed so that the users would be able to maximize their experience in their visit.

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Application Map

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Wireframe

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ON/OFF-LINE INTERACTION FLOW

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Final Product (5 Main Functions)

The features included in the final product deployed for the Brand Studio consisted of an interactive map, list of available entertainments, informational sessions, currently available samsung products, and profile page. Our team has designed the application with simple lines and geometric shapes to keep it minimal, yet intuitive.

01. Guide Map

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02. List of Available Experiences (rides)

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03. Informational Sessions and Events

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04. List of available Samsung’s Products (Online Shop)

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05. Profile page

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Branding Guidelines

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Thank You!