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To maximize the showcase experience in the Samsung’s Brand Studio during the 2018 Pyeongchang Winter Olympics, a flagship device with special software application was available for visitors to guide them in their journey and interact with the showcase space. Our team was able to enhance the visitors’ experience with on/offline functionalities of the application. My role in the team as a freelance UI designer was to guide a domestic agency to fabricate and build the application.
I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.